36.9 Billion Online Videos Watched in July
Last Friday, comScore released the July US Online Video Rankings report, which showed that “more than 184 million US internet users watched 36.9 billion online content videos in July.” I’d guess it...
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CEO Andrew Beckman Interviews with Argyle Journal
CEO Andrew Beckman took some time this week to sit down with Argyle Journal to discuss the big advances and growth areas in digital marketing. Argyle’s Scott Robbin and Andrew had an in-depth talk...
View ArticleBreaking News: Microsoft adCenter is now Bing Ads
If you have not logged into your adCenter account this morning you might want to. A refreshed new login page waits along with a few revamps to tools / resources. Also on the horizon are updates to the...
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Lift, Lift and More Lift: A/B Testing to Measure Display’s Impact
Research by Forrester released early in October indicates that display advertising spend will grow 17% annually from 2012 to 2017. As display continues to grow, so does advertisers’ needs to measure...
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Google Releases New AdWords Comparison Option
Google recently introduced a new drop down option in the AdWords Interface that allows you to compare dates. Remember when comparing dates to not compare a date range that has two Saturdays in one...
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Google Analytics Certified Partner Summit: Day 1
The first day of the Google Analytics Certified Partner summit was jammed full with more exciting announcements and riveting presentations than I could possibly have anticipated. I wanted to provide a...
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Google Analytics Certified Partner Summit: Day 2
…actually, yesterday was highly confidential so I won’t be able to spill any beans. One of the perks of being a Google Analytics Certified Partner is being “in” on the insider tips so that we can...
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Monthly Industry Roundup: October 2012
WHAT’S HAPPENING IN MOBILE? According to Google, “47% of election-related searches took place either during or immediately after the live debate”. These findings indicate that TV and mobile go hand in...
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A Guide to the Google Display Network
The Google Display Network is sometimes a very tough cookie to crack with all of it’s nuances but it is vitally important to a brand’s online presence. We hear a lot of comments about how display...
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Zig Ziglar, Lessons from a Legend
“If you aim at nothing, you will hit it every time. Expect the best, prepare for worst, capitalize on what comes. There are no traffic jams on the extra mile. Believe and be graceful.” Zig Ziglar...
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Facebook Graph Search: Finally A Real Threat to Google?
Yesterday, Facebook announced the release of Graph Search, which will allow users to search Facebook using personalized, social data. If you’re looking to find a local restaurant that is recommended by...
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Optimizing Business Pages for Facebook Graph Search
To piggy back on Angie’s article yesterday about the launch of Facebook Graph Search, I wanted to provide a little more information specific to how to give your business and place pages their best...
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What 2013 Holds for Franchise Marketing
I absolutely love this time of year. Fresh off a holiday break with friends and family, it’s all about setting goals for the upcoming year and reflecting on what did and didn’t work last year. For...
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Infographic: The Contentious State of B2B Content Marketing
Marketo recently released an excellent infographic on the state of the business-to-business content marketing. The statistics are drawn from The State of B2B Content Marketing in North America, a...
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2013: The Time for Integrated Digital Marketing Is Now
As we speed into the new year (seriously, where has January gone?) and assess our respective marketing strategies and initiatives there are a lot of buzz words that seem to be floating around the...
View ArticleMonthly Industry Roundup: January 2013
LOCATION3 MEDIA NEWS; If you happen to be at the IFA Convention in Las Vegas (Feb 17-20 at the MGM Grand) this year, please stop by Booth #310 and say hello. We always welcome thought-provoking...
View ArticleGoogle AdWords Upgrade: Enhanced Campaigns
Google announced the newest upgrade to the Google AdWords product, Enhanced Campaigns. According to Google’s Blog Post regarding Enhanced campaigns, “Enhanced campaigns help you reach people with the...
View ArticleLocation3 Media Reports Rapid Growth in 2012
As the final numbers for 2012 are released, the team members at Location3 are proud to share our growth over the last year. Between 1999 and 2012 Location3 Media went from a small start up with a...
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What does the Firefox Automatic Block Mean for Advertisers?
Firefox announced yesterday that it is automatically blocking all third-party cookies. The option of blocking third party cookies has existed for a long time in Firefox and most browsers, however this...
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What Google’s Enhanced Campaigns Means for Marketers
Google recently announced the newest upgrade to the Google AdWords product, Enhanced Campaigns. According to Google’s official blog post, “Enhanced campaigns help you reach people with the right ads,...
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