Monthly Industry Roundup: February 2013
LOCATION3 MEDIA NEWS: As the final numbers for 2012 are released, the team members at Location3 are proud to share our growth over the last year. This rapid expansion hasn’t gone unnoticed. The Denver...
View ArticleDigital Solutions for Real Estate Franchises
Spring time. In the world of real estate this is often referred to as the “spring market”. It’s the time when home sellers wrap up the finishing touches on their properties and get For Sale signs in...
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How to use Enhanced Campaigns: Bid Adjustments
Welcome to the second post in our series on using Google’s new Enhanced Campaigns. Our first post covered the basics of the new platform and provided some insight into what this important development...
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A Sneak Peek at SES New York
There’s nothing like spring in New York. Along with shedding layers and seeing the city’s parks get green again, I always look forward to the SES New York Conference. As a Brooklyn boy it’s great to...
View ArticleA Tool to Calculate the Value of Mobile Marketing?
It’s interesting to consider this Google release while prepping to give a presentation on attribution at SES New York. Google released a “mobile calculator” tool that can help marketers determine...
View ArticleMobile Bid Adjustments Added to Enhanced Campaigns
Google released good news for experienced paid search marketers yesterday. The first roll out of the Enhanced Campaigns platform for AdWords in February only allowed advertisers to make bid...
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The Value of Mobile for Brick and Mortar Retail Locations
As recently reported by our President, Alex Porter in his post A Tool to Calculate the Value of Mobile Marketing? Google has released a new tool called the Full Value of Mobile Calculator to help...
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New Data Management Platform Brings Greater Insights to Clients
After a year of complex and highly-technical work, Location3 Media is very proud to announce we have implemented our new Data Management Platform. The process leading to this point began all the way...
View ArticleMonthly Industry Roundup: May 2013
LOCATION3 MEDIA NEWS: Since Location3 started working with RMDH, volunteers have helped out with donating and cooking meals, participated in the grocery and cleaning goods drive, donated six computers,...
View ArticleInstagram Introduces Video
Today, Instagram announced that its 130 million users will be able to share more than just artsy photos – they’ll be able to shoot, edit, filter and share 15-second videos too. The announcement is a...
View ArticleWinning at the Zero Moment of Truth
Google’s 2011 ebook Winning at the Zero Moment of Truth has been downloaded over 200,000 times to date. While the brands from all scales, shapes and sizes are globally embracing this as the critical...
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Enhanced Campaigns and Maximizing Performance
Since Google announced enhanced campaigns last February and set off a flurry of debate, advertisers have been clamoring to understand not only how this change will reshape their campaigns, but also...
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New Advanced Segment Layout in Google Analytics
In the very near future, Google Analytics should be publicly rolling out a new version of the Advanced Segments that you (hopefully) know and love. This new version will have a different look and feel,...
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Chromecast a Game-Changer for Online Video Ad Spend?
Google’s round two attempt at streaming web to television has all the signs of an overnight success. Google kept it simple this time, no pay-TV offerings, remote controls — just a small, simple device...
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Google Local Ad Format for the Google Maps App
Now that the new Google Maps app has been made available for Apple devices (iPhone/iPad availability came shortly after the release for Android devices) Google has begun tinkering with the ad...
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Google Eliminates Keyword Data On Sept. 23, 2013
Today is a very sad day for SEO professionals. As of today, Google has eliminated all keyword data through encrypted search using HTTPS. The first effects of encrypted search started back in October...
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Location3 to Exhibit at DMA 2013 Conference in Chicago
In less than a week we’ll be in one of the great cities in all of the United States: Chicago. As we have for the past several years, Location3 Media’s sales and marketing team will be exhibiting at...
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What Do the New California Internet Privacy Laws Mean For You?
New regulations were recently passed in California regarding consumer privacy on the internet. Here’s the breakdown on what it means for your company: Currently “Do Not Track” settings in the major...
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Google Officially Rolls Out Vanity URLs for Google+ Profiles
In a move that has been anticipated for months now, Google has finally pulled the trigger on rolling out vanity URLs to Google+ user profiles. Previously, user profiles on Google+ included a long...
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New Tools Connecting the Online World with Offline Retail
Imagine walking into your favorite sporting goods store and heading for the running shoes. While you try on a pair your phone buzzes. It’s a discount offer for the very pair of Nikes on your feet that...
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