Marketo recently released an excellent infographic on the state of the business-to-business content marketing. The statistics are drawn from The State of B2B Content Marketing in North America, a report compiled by MarketingProfs and the Content Marketing Institute.
Overall, the results show that marketers are investing more in content and using more distribution tactics, but still struggling to “get it right”. Take a look at the infographic and let us know what you think about the state of content!
