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In less than a week we’ll be in one of the great cities in all of the United States: Chicago. As we have for the past several years, Location3 Media’s sales and marketing team will be exhibiting at the annual DMA Conference to discuss how brands can optimize digital media campaigns and improve overall performance. We’ll be set up at Booth #455 in McCormick Place West, just off the shores of beautiful Lake Michigan, and are looking forward to connecting with anyone and everyone seeking to chew the fat about the ways in which the digital marketing industry continues to evolve at such a rapid pace. There’s no question there will be plenty of discussion around Google’s Enhanced Campaigns, the recent announcement of encrypted search and a litany of other topics that have been at the forefront of our industry in 2013.
In addition to our booth exhibit, Location3 Media’s CEO Andrew Beckman will be a featured guest panelist during the October 14th session One Step Ahead: Hottest Search Trends & How to Maximize Opportunities from 3 – 4 p.m. Andrew has had a busy 2013 traveling the globe and speaking at conferences on the topic of integrating paid, owned and earned media so if you’re at DMA this year be sure to catch this insightful session and ask him a few questions about where search marketing is going in the years ahead.
I’m personally looking forward to attending a variety of sessions while at the conference this year, most notably Nate Silver’s presentation Big Data: Powerful Predictions through Data Analytics. Silver is on the cutting edge when it comes to data analysis, and given that much of what we do at Location3 finds its roots in understanding data in order to help optimize client campaigns, this is certainly going to be a “can’t miss” event on my schedule.
Finally, we’re also offering DMA attendees the chance to get a free customized performance analysis in advance of the conference, and are looking forward to providing as much in-depth insight into your current digital marketing strategy while we’re in Chicago. Or, if you’d rather just swing by Booth #455 to say hello and pick up a hard copy of our new white paper, that’s perfectly fine too! See you next week at the conference!
