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A Google Valentine with This American Life
If you are in need of a little sentimental sap today, take a gander at the Google homepage. As with tradition, Google has celebrated the holiday with a heart-shaped logo transformation. But even better...
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The Fight For Net Neutrality
The idea of a corporation having control over your internet experience sets people’s teeth on edge, which is why the recent ruling against net neutrality has caused such a hullabaloo. Net neutrality is...
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Live Webinar Today: Andrew Beckman & Dave Snyder Discuss “The Death of Guest...
Google’s Matt Cutts sent a few shock waves through the digital marketing industry earlier this week when he announced the impending “death of guest blogging” as we have come to know it today. Before...
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Appearance of Ads on Google Comes To Desktop
A Google Ad for Google AdWords with a Google Ad Tag. So meta. With the many changes Google rolls out to AdWords, the latest update takes place for the search engine results page on desktops,...
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New Tools Connecting the Online World with Offline Retail
Imagine walking into your favorite sporting goods store and heading for the running shoes. While you try on a pair your phone buzzes. It’s a discount offer for the very pair of Nikes on your feet that...
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Google Officially Rolls Out Vanity URLs for Google+ Profiles
In a move that has been anticipated for months now, Google has finally pulled the trigger on rolling out vanity URLs to Google+ user profiles. Previously, user profiles on Google+ included a long...
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What Do the New California Internet Privacy Laws Mean For You?
New regulations were recently passed in California regarding consumer privacy on the internet. Here’s the breakdown on what it means for your company: Currently “Do Not Track” settings in the major...
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Location3 to Exhibit at DMA 2013 Conference in Chicago
In less than a week we’ll be in one of the great cities in all of the United States: Chicago. As we have for the past several years, Location3 Media’s sales and marketing team will be exhibiting at...
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Google Eliminates Keyword Data On Sept. 23, 2013
Today is a very sad day for SEO professionals. As of today, Google has eliminated all keyword data through encrypted search using HTTPS. The first effects of encrypted search started back in October...
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Google Local Ad Format for the Google Maps App
Now that the new Google Maps app has been made available for Apple devices (iPhone/iPad availability came shortly after the release for Android devices) Google has begun tinkering with the ad...
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Chromecast a Game-Changer for Online Video Ad Spend?
Google’s round two attempt at streaming web to television has all the signs of an overnight success. Google kept it simple this time, no pay-TV offerings, remote controls — just a small, simple device...
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New Advanced Segment Layout in Google Analytics
In the very near future, Google Analytics should be publicly rolling out a new version of the Advanced Segments that you (hopefully) know and love. This new version will have a different look and feel,...
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Enhanced Campaigns and Maximizing Performance
Since Google announced enhanced campaigns last February and set off a flurry of debate, advertisers have been clamoring to understand not only how this change will reshape their campaigns, but also...
View ArticleWinning at the Zero Moment of Truth
Google’s 2011 ebook Winning at the Zero Moment of Truth has been downloaded over 200,000 times to date. While the brands from all scales, shapes and sizes are globally embracing this as the critical...
View ArticleInstagram Introduces Video
Today, Instagram announced that its 130 million users will be able to share more than just artsy photos – they’ll be able to shoot, edit, filter and share 15-second videos too. The announcement is a...
View ArticleMonthly Industry Roundup: May 2013
LOCATION3 MEDIA NEWS: Since Location3 started working with RMDH, volunteers have helped out with donating and cooking meals, participated in the grocery and cleaning goods drive, donated six computers,...
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New Data Management Platform Brings Greater Insights to Clients
After a year of complex and highly-technical work, Location3 Media is very proud to announce we have implemented our new Data Management Platform. The process leading to this point began all the way...
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The Value of Mobile for Brick and Mortar Retail Locations
As recently reported by our President, Alex Porter in his post A Tool to Calculate the Value of Mobile Marketing? Google has released a new tool called the Full Value of Mobile Calculator to help...
View ArticleMobile Bid Adjustments Added to Enhanced Campaigns
Google released good news for experienced paid search marketers yesterday. The first roll out of the Enhanced Campaigns platform for AdWords in February only allowed advertisers to make bid...
View ArticleA Tool to Calculate the Value of Mobile Marketing?
It’s interesting to consider this Google release while prepping to give a presentation on attribution at SES New York. Google released a “mobile calculator” tool that can help marketers determine...
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